Hi! My name is Leonie Krein and I’m a communication and motion designer based in Munich. In my work, I focus on concept, graphic & information design and animation. I am convinced that design is one of the most powerful tools to bring about change. With this enthusiasm about thoughtful and innovative design, I am working on my projects.

Der Kapeller (more)

2024

branding, packaging

“Der Kapeller” is a family-owned brand for lovingly made, high-quality natural products. The fruit for their natural juices comes from the family's property - a very special place in Lower Bavaria. It is home to a unique ensemble consisting of the Catholic St. Florian's Chapel and what is probably the only consecrated Buddhist stupa in Lower Bavaria. The place is said to radiate a special calm and is believed to be a so-called “place of power”, which holds special natural powers.

The “Kapeller”, who was responsible for the care of the land and made the place accessible to other people, is the namesake of the family project, which now also makes the resources of the place accessible to others. The diverse symbolism of the stupa served as a guide for the development of the logo and the branding.

Dialog im Treibhaus (more)

2022

workshop design, branding

Although there is hardly anyone who denies the climate crisis anymore, there are always conflicts and misunderstanding when it comes to the topic. Why is it so difficult to convince people of the inconceivable urgency of taking action, when the scientific facts leave no room for doubt? The 30 cards of the set " Dialog im Treibhaus" ("Dialogue in the Greenhouse") teach in a playful way the necessary skillset to lead respectful and constructive conversations about the climate crisis.

The card set can be used alone or in groups - for example in seminars and workshops. Inside the cards one can find information, advice, argumentative support as well as thought-provoking impulses and tasks. Each analog card has a digital card that can be accessed via QR codes. Here one can find further information or solutions to the tasks.

RuckZuck Running (more)

2024

rebranding, social media

RuckZuck Running is a community that embraces movement as a shared experience. With a mix of energy and ease, the crew values both momentum and enjoyment, balancing the drive to improve with a laid-back approach to the journey. Whether pushing limits or simply going with the flow, RuckZuck Running brings people together to share the rhythm of the run.

My task was to create a rebranding that visualizes this approach. I further developed their existing initial logo mark to a whole set of logos, applicable for different formats and added a colour scheme and type system that stands for the ambitious yet fun and chilled vibe of the brand.

Gradients that represent finish lines function as modular layout elements. Because as much fun as running is – every runner has their eyes on the finish line. Whether on the hunt for their personal best or simply looking forward to that well-deserved piece of cake after the race.

Oh Woman (more)

2021

motion concept

Oh WOMAN is an educational game designed and developed by Stephanie Renz-Shrimpton and Tania Hernández that takes a playful approach to topics such as the menstrual cycle, periods and the body, breaking taboos in the process. It creates a safe space in which dialogues about the own body are encouraged.

At büro bungalow, I developed a motion concept that conveys the playfulness and accessibility of the brand and invites interaction. The concept included logo and pattern animations as well as animations for the mini-series "Let the Period Begin," which was published on social media.

Overthinking

2022

illustration, riso print

Topia (more)

2020

web design, information design

TOPIA is a demonstration of a city that is still in its infancy. It points out how our cities could potentially look like through technical innovations and social models and to what extent these possibilities are already implemented. The virtual cityscape is divided into five districts represented by five symbols. The visitor can use these to navigate through the city and to take a look into the future with reference to the here and now. By entering Topia one will get new insights about what the future might hold for us considering new city concepts. (3D renderings by Stella Klump)

The five areas Housing, Government, Economy, Infrastructure and Society are divided into three levels of information: A general definition introduces the category. Three examples show which concepts and innovations could change this area in the future. Statistics and graphs shed light on the current status of developments in the respective category.

CFF X mcbw (more)

2023

illustration

The Munich Creative Business Week is Germany's largest design event and platform. For the 2023 conference with the motto "How disruption unleashes creativity," Creatives for Future hosted six exciting lectures, all of which addressed design in the context of ecological transformation from different perspectives.

Every lecture is represented by a part of the illustrated pattern, which visualises the interweaving of human action with the earth and nature.

ReDo – Content Creation (more)

2023 – 2024

content creation, information design

ReDo connects innovative, sustainable ideas with companies that can turn them into reality. The start-up from Hamburg is building a community of inventors on its Instagram channel. For this purpose, I regularly create content that educates about sustainable topics, inspires inventiveness and spreads a positive message to encourage people to take action.